Exclusive Internal &
External Services
To every thing there is a season. Hiking in the winter on icy slopes may not be an example of good timing. Same could be true of waiting to improve a website's SEO or to improve a leadership issue. Now is the best time for improving these, before it slips permanently away.
Internal Business & Employee Management
Website Position Analysis
Before you can make improvements in your websites rankings you'll need to know where your competitors rank and why. We compare key words used in similar popular sites to see what keywords, tag lines and descriptions are more successful and consider if they should or shouldn't be used. We look for errors and warnings that can hurt rankings, over used and unnecessary terms as well as items that can slow down or speed up load speed.
Track Historical Rankings
If you don't know where you are today you won't know if you're improving tomorrow. We help you chart the # locations in organic searches for specific key words used to find all of your services. You'll do this over time to see when changes made to your website effects your rankings, good and bad. It's important to track changes such as new text, pictures and pages. When we track the closest competitor as well, we see who's gaining ground and why.
Improve Reveiws
We look at and compare your reviews ratings and quantities to your competitors business reviews and discuss ways to improve them. Sometimes the best ways are the simplest, like asking for a review after completing each job. Some approaches are time consuming and costly, like paying a service to ask for those reviews. All are usually worth the effort or the price in the end when they increase the sales traffic.
Maps Business Profile
Google Maps or Google Business is probably the most important fastest growing search engine in use today. With cell phone searches now surpassing computer searches for many items and shoppers getting directions right to your front door, you don't want to miss getting this correct. Checking for errors, updating the content, adding services, photos of completed work, posts of projects or sales events and even updating your hours and vacation schedules are all great ways to improve your traffic.
Human Resources
Hiring, training, retaining and even firing employees corectly determins what type and how much growth a business can sustain. Doing any one of them poorly effects all of them. Getting it right can lead to increased profit margins, increased customer base, expanding territory and increased 5 star reviews. It's like creating a safe zone around your home during fire season. Preventative steps to minimize errors, customer complaints, improve training procedures can save the business from preventable disasters. We work with you at improving areas like quality control, communication skills, and efficency managment. We'll help you look at ways of moderizinging your digital operations platform and find ways to cut back on duplication.
Exit Managment Statagies
We can get so caught up in the day to operations of running a company that we lose sight of the fact that we will some day need to retire. If retirement is well thoght out and planned stratigically, the transistion should go smoothly. If we heed the warnings, research the options and make a step by step list of all we want and need to do, we have a much greater chance of flowing into the next chapeter of our lives stress free and happy. Don't wait until you have to sell because by then it could be too late and take too long to find a qualified buyer. Start organizing the leadership rolls and cleaning house at least 4-5 years before your planned expiration date so you can show 3 good years of net profits. We can help with the planning. Having bought one company and sold two we picked up a few tips along the way that can help.